Marriott Bonvoy
Marriott’s previous booking app was divided in unclear silos and the booking experience was cluttered with friction. A brand refresh hadn’t yet been translated to the app. Marriott wanted to move from being just a hotel brand to a travel brand.
We were tasked with revitalizing core UX flows focusing on navigation and discoverability. We created a system that would both elevate the new Bonvoy™ brand while also allowing for 30+ hotel sub-brands to feel individually branded during booking and stay experiences.
The Main Goal
We worked with the client to define a clear goal that would help steer the navigation direction.
The Traveler Journey
By understanding and defining the core stages of the traveler journey, we can design the app to be relevant to a users needs at any time.
Contextual Home
Users, in their distinct phases of the user journey, are presented different home screens.
Location Components
Location-relevant components introduced across the experience help users find ways to enjoy their stays beyond the hotel.
Interaction Model
Within our system, different “planes” have different rules. The core experience always lives on the base plane and relevant offshoots utilize the focus plane and sheets.
Rebrand Elements
Mother set the foundation of a great rebrand with a new logotype, color palette, typography, and inspirational imagery at the core.
🚧 Work in progress - to be continued 🚧